Pitch Black was re-released officially to stores on December 5th of that year.

Baja Blast lost to Pitch Black by a small margin, and was once again discontinued from retail sales, leaving Pitch Black as the new permanent flavor. Long-time Pitch Black fans had waited for this moment to come, and took it to the next level with Twitter hashtags and challenges issued by Mountain Dew. A national voting session was held for fans to vote on their favorite of the two flavors. The winner of DEWcision 2016 was to be made the next permanent Dew flavor on store shelves. In 2016, PepsiCo held DEWcision 2016, a promotion which pitted Pitch Black, returning to store shelves, against Baja Blast, another cult-classic Dew flavor. On December 4th, 2015, the official Mountain Dew Facebook account announced that 1,050 people would have the chance to win a unique limited run of Pitch Black by posting why they wanted Pitch Black and using the hashtag #WeWantPitchBlack in the post.ĭEWcision 2016 Main article: DEWcision 2016 (2011) Back by Popular DEWmand Limited-Time release Main article: Back by Popular DEWmandĪfter popular demand to bring back some discontinued Dew flavors, Mountain Dew announced that 2004's Pitch Black, 2008's Supernova and 2010's Typhoon would be returning for a limited time together over the summer of 2011 as a part of the Back by Popular DEWmand promotion. During its 2005 run, the flavor proved a decent success. (2005) Sequel Limited-Time store release Main article: Pitch Black IIĪfter the success of Pitch Black's initial release in 2004, PepsiCo decided to bring it back with a slight flavor alteration with a new name, Pitch Black II which made its way to shelves in the Halloween season of 2005. During its limited-time run, its popularity proved very successful, which PepsiCo took note of, and decided to release a modified version for the next Halloween season. Pitch Black was released for a limited time throughout stores nationwide in the United States from August 21st, 2004, to October 31st, 2004 for the Halloween season.

Internationally, its catchphrase is ' DEW with a Punch of Grape Citrus Flavour.' History (2004) Original Limited-Time store release While Pitch Black is historically grape flavored, it has attracted many fans who don't like similar sodas. The popular theory as to why the description changes is because standard grape flavored sodas are polarizing. However, it is still internally referred to as being 'Black Grape flavored'.Ĭontrary to popular belief, the flavor itself hasn't changed. The tagline for its 2023 re-release was ' DEW with a Blast of Dark Citrus Punch Flavor with Other Natural Flavors.' In Canada, it is simply ' Citrus Punch', or ' Punch aux agrumes' in French. However, it was referred to as Citrus and Dark Fruit on sites like PepsiCo Product Facts. Its tagline during its 20 releases was ' DEW with a Blast of Black Grape with Other Natural Flavors.'ĭuring its re-releases from 2015 to 2019, its tagline were removed from the product altogether. Pitch Black was initially described as a Black Grape flavor of Mountain Dew during 20 limited time releases and had a dark purple (hence its name intended to complete darkness) look with a similar theme to other Halloween flavors. 2.7.2 Mountain Dew Energy (Pitch Black).2.3 (2011) Back by Popular DEWmand Limited-Time release.2.2 (2005) Sequel Limited-Time store release.2.1 (2004) Original Limited-Time store release.

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